Some of our more eagle-eyed clients may have noticed some adjustment to the analytics (website stats) tool in their Squarespace admin area over the past few weeks.
The new interface now provides a host of new adjustments and customisation options, without a steep learning curve or increase in complexity.
Here are some highlights:
Gain More Audience Insights
Our new Traffic Sources panel allows you to see what percentage of your visitors are arriving via search, social, or other referral channel. Use the Device Type filter to learn what percentage of your customers are coming from desktop, mobile, or tablet in each channel.
Track Growth Over Time
Measure your site’s growth by viewing the percentage change over the previous period under each key traffic and sales metric. This will allow you to benchmark your performance to the previous week, month, or year. If you’ve had a Squarespace site for several years, Analytics now gives you access to historical data as far back as 2014.
Identify Site Traffic Trends
Our dashboard now allows you to switch between viewing your traffic or sales by month, week, or day for any date range. This is especially helpful when looking at longer time periods to identify trends in your traffic and gain insight into the seasonality of your business or website. We’ve also added frequently used date ranges to the date picker to save you time.
Gain More Insight Into Your Sales
To help you learn more about your customer’s shopping habits while on your site, we’ve introduced key performance indicators including conversion rate, average order value, and revenue per visit to the Sales Overview panel in all plans. You’ll also be able to segment your sales by the top selling products, traffic sources, and device type so you can make meaningful decisions about your offerings.
More information is available on the Squarespace Blog.
Squarespace is a leading edge website builder, created from the ground up with designers in mind. At PixelHaze, we have found Squarespace to provide the perfect blend of style and function. Not only does it allow us to design and build a smart, future-proofed website, it is also extremely easy to add and edit content.